Much Luvv Records signs Von Won


Houston-based rapper/singer Von Won is now an official recording artist with Much Luvv Records. The contract signing ceremony took place along side Von’s family after a recent ministry concert at The Fellowship of The Woodlands church.

Prior to his Christian conversion in 2007, Von Won was a member of the mainstream Playboy Click rap group with a solo album, Money Already Made, that featured high-profile guest appearances from the likes of Lil Keke and former Geto Boy Bushwick Bill. But a near-death police tazing incident shortly before that release caused him to re-evaluate his life and relationship with Jesus.

A friendship with Much Luvv CEO Bobby “Tre9” Herring eventually led to further discipleship and spots on frequent ministry stages. It later resulted in Rise to the Top, Von Won’s self-released first album as a sold-out believer, and then the recording contract with Much Luvv Records.

The journey to this point wasn’t always so smooth though. New Christians often struggle to match their heart’s desire with their attitude’s old ways. Tre9 even mentioned that the week leading up the signing ceremony was one of the hardest and most emotional he had been through with his new artist. Still, the two worked out their differences and are looking ahead to a bright partnership.

“I’m extremely grateful that Tre never shut the door on me and continued to believe in what I was doing,” Von Won said. “I’m very happy to be a member of the well-respected Much Luvv family.”

A Rice University graduate, Von Won is an entrepreneur with a label of his own. SXE (Southern Xposure Entertainment) will also produce and release street music from a Christian perspective by artists like Sheep in Wolves’ Clothing, Trevor Lee, and RBS.

But first, Von Won will focus on putting the final touches on his next album, Answering the Call that will hit stores on September 15, 2009. The project will carry a post-tour, voice mail response concept and relate the story of Von’s experience in becoming a devoted follower of Jesus. Look for it to continue to the R&B, rap, and reggae sound Von is known for with guest features from the likes of Corey Red, Gifted, and the Much Luvv Family. For a sneak preview, listen for Von Won’s special appearances on the songs “Movin’ Up to the Suburbs,” “Won’t Stop,” and “Rise to the Top,” from Tre9’s new album The Farmer.


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