Swoope, 1/4th of the Collision Records collective We Live As Kings (WLAK), released his newest project entitled Sinema today. Now Swoope's 3rd full length solo project, Sinema has reached the number 1 spot on the iTunes Hip-Hop/Rap chart.

How do you inspire a record label with over 120 gold and platinum records and 20 Grammy Awards to try something new?

Ask Reach Records.

Two years ago, Lecrae and Ben Washer’s independent label moved Brad O’Donnell, SVP A&R at Capitol Christian Music Group, to pursue a hip-hop artist.

“They were the ones who showed the Christian—and ...