BYOD - Erinn Knight

Erinn Knight & Brandon Boone of BYOD Highlighted in Forbes Magazine

BYOD is funding therapy for creatives & creating opportunities for artists

BYOD (Build Your Own Dreams) founders Erinn Knight and Brandon Boone, along with their team, have been absolutely killing it lately. From the events they are putting on (Holy Smoke & helping with Elevation), to the moves they’ve helped their artists get (Wande, Kaleb Mitchell, & others), to their willingness to teach and inspire – this is what dreams are made of.

(Cover photo: Tyler May)

The crew was at the Stellar Awards celebrating the nominated indie tribe. and Wande. While their artists didn’t win, someone won big, and it was the team! BYOD was featured in Forbes Magazine.

The article, titled: Black On The Block And Stefon Diggs Partner To Create A Unique Marketplace For Black-Owned Businesses also sheds some light on BYOD as a black-owned business.

An excerpt:

Two entrepreneurs using the event to spotlight their business were Erinn Knight and Brandon Boone, whose creative agency and lifestyle brand Build Your Own Dreams, BYOD, is promoting mental health care for communities of color. Proceeds from the brand’s merchandise sales and music releases go to the BYOD Fund, a small initiative providing Black creatives with the financial support needed to seek mental health counseling. Today, BYOD is funding therapy for four creatives and hopes to send 12 creatives to therapy by the end of the year.

“If you buy a shirt,” Knight explains, “you’re inspiring yourself and everybody who sees you when you walk past, but you’re also helping somebody to therapy.”

We asked Knight about being featured in the magazine, and for her, it was a dream come true.

“Honestly being in Forbes is a MAJOR dream and goal of mine. For them to highlight Brandon and I, and the work we’re doing at Build Your Own Dreams is rewarding in a way I can’t quite describe,” she said. “It’s not just a regular publication. This is the biggest publication for business in America.”

Knight continued, “Covering a black-owned women-owned event, written by a black woman, covering the work we’re doing with and for black people daily…Our company isn’t even two-years-old yet. That’s really the work of the Lord. Therapy for black people is a personal burden I have, and for our company to be even making a tiny difference in that fight, I’m super proud. This is more than music, merch, and marketing. This is about community. I’m crazy grateful.”


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“It’s a wonderful feeling! It’s just a reminder that when you’re walking in God’s purpose, you can literally do anything you put your mind to,” said Boone.

Knight is doing Therapy Talk Tuesdays and BYOD is helping to keep the conversations flowing for mental health.


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A few months back, we highlighted 5 Mental Health & Wellness Tips from Erinn Knight. We broke down all the ways she keeps herself sharp and accountable. Read that here.

Be sure sure to check out the Excellence Academy for creative here.

Justin Sarachik

Written by Justin Sarachik

Justin is the Editor-in-Chief of He has been a journalist for over a decade and has written or edited for Relevant, Christian Post, BREATHEcast, CCM, Broken Records Magazine, & more. He also likes to work with indie artists to develop their brands & marketing strategies. Catch him interviewing artists on Survival of the Artist Podcast.

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