If you pay attention to the interviews of any Reach Records artist within the last decade, aside from artist, president & co-founder, Lecrae, another name usually comes up, Lasanna “ACE” Harris. A multi-platinum music producer and Vice President of A&R for the Atlanta-based independent hip hop label, ACE, is also the CEO/co-founder of Caranda Creative, a music collective (also based in Atlanta) that specializes in production, management, and publishing.
As a label executive, ACE scouts talents, signs, produces and oversees creative projects for their roster of artists including Lecrae, 1K Phew, Andy Mineo, Tedashii, Trip Lee, Wande, Hulvey, WHATUPRG, and more. As a music producer, he has topped the Billboard Charts producing hit singles for Lil Wayne, T.I. ft Chris Brown, Nicki Minaj, Meek Mill ft. Kendrick Lamar, and Koffee. In fact, he produced the title track for Koffee’s debut album, Rapture (2019), which won a Grammy in the Best Reggae Album category at the 62nd Annual Grammy Awards.
Ace and Caranda Creative have several projects releasing in early 2022 including new music from all of Reach Records’ artists, Earthgang feat. Future, Dreamville artists Cozz, Afro B, Baby Tate, and more. Caranda’s music has been featured on ESPN, VH1, MTV, BET, Michelle Obama’s Spotify playlist, and more.
Born in Decatur, Georgia, Ace and raised by Liberian parents, Ace grew up listening to hip hop innovators like Timbaland, OutKast, and Dungeon Family while also soaking up the sounds of afro beat, high life, and soca music that he was exposed to through his cultural background. Inspired by the African music and culture he grew up in, Ace has created and produced music with many artists in the Afro-beat genre and has a deep passion for African lifestyle, fashion, and culture.
As a nod to his African heritage and cultural background, in 2015, he released his dream project, ATLiberia, a project that highlighted new sounds and artists from Africa taking over the globe. The blend of Afrobeat rhythms mixed with Latin music, hip-hop, and trap that you hear recently coming from Reach Records makes sense as you learn more about the man helping to reshape Reach Records music for global audiences. “In the music that is created for Reach Records and Caranda Creative, our goal is to create music that is global, that unites cultures, and blends genres in a way that reaches beyond borders.”