Coming in Hot

‘Coming in Hot’ by Andy Mineo & Lecrae was No. 2 Most Used Instagram Reel in 2021

Coming in Hot” by Andy Mineo and Lecrae was released a few years ago but in 2021 it took on legs of its own. Everyone from Kim Kardashian and down was using the song for their Instagram Reels.

These Reels helped the song propel to the No. 2 spot on Instagram’s most used Reels of 2021 which is crazy!

The success of the song even gave the song four remixes and a spot on Mineo’s latest release Never Land 2.

“Crazy how much utility the song has. Grateful it keeps growing legs and connecting me to new people,” Mineo told Rapzilla. “I think Kim Kardashian charges $1 million+ to post a product or song. That’s how much influence she has. So it feels like a free million dollars worth of promotion.”

The song first gained a surge of popularity in 2019 after Will Smith shared it on his account. In his first post ever, special effects wizard and video content creator, Caleb Natale is seen scrolling through photos of Smith on his phone while “Coming In Hot,” plays in the background.

Suddenly Smith is plucked from the screen and into reality. Dazed and confused, he glances around stating, “I guess I’m on TikTok now. That was weird.”

Watch Will Smith Below:

Now, arguably one of the most famous people in the world, Kim Kardashian shared the clip on her IG Reel. That prompted the below post by Mineo.

 

View this post on Instagram

 

A post shared by Saint Andrew (@andymineo)

Read more here.








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Justin Sarachik

Written by Justin Sarachik

Justin is the Editor-in-Chief of Rapzilla.com. He has been a journalist for over a decade and has written or edited for Relevant, Christian Post, BREATHEcast, CCM, Broken Records Magazine, & more. He also likes to work with indie artists to develop their brands & marketing strategies. Catch him interviewing artists on Survival of the Artist Podcast.

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