We spoke with Dru Bex prior to the release of his sixth album Sindy Vs Victoria – here are the highlights from the conversation.

Congratulations on the new album! It has an unusual title – Sindy Vs Victoria – what does it mean and where did the concept come from?

Back in 2015, Kendrick Lamar introduced the concept of using Lucy for Lucifer. And on my 2017 song “Running Man” I elaborated on that saying “Lucy had a daughter by the name of Sindy, Sindy is a real problem.” As I began working on songs for this project I saw this theme emerging of overcoming sin, so I said why don’t I introduce Victoria to represent victory over sin, death, and defeat.

This seems like an album meant to be listened to in order – what is the journey that you are trying to take your listeners on?

The album opens with “SINDY’S INTRO,” which is a poem laying out her plans for God’s children. This is followed by a string of songs from “SOLID” to “NO SAFE” that speak about me confidently operating in my faith, and recognizing His favour. But then fatigue sets into the Christian walk and Sindy comes back around.

The songs in the middle, “SO EASY” and “PERSONAL” speak to the struggle against sin. The end of “PERSONAL” is this victorious moment – shout out to Quinten Coblentz!

“VICTORIA’S INTERLUDE” comes up next and the fire is relit and we get into “DID IT AGAIN,” which is about me accepting the forgiveness of God. The next few songs “REVERSE CHRISTOLOGY,” “HEZZIE,” and “DIASPORA” are about recognizing who He is, who I am and God’s design for me, including my rich culture and history as a black man. The album closes with “WITNESSES,” which comes from Hebrews 1 and is an encouragement to press towards victory, knowing that we are surrounded by a cloud of witnesses cheering us on.

You referenced “SO EASY” and “PERSONAL” being songs about overcoming sin. Why was it important to you to tackle this subject?

Most CHH fans also listen to mainstream hip hop, so I ask myself, what can I give the fans that they can’t get from Kendrick Lamar or J. Cole? One thing I can give them is the real experience of what it’s like to navigate your faith walk – that’s something that you can’t get from mainstream music. I try to stay on mission, stay on message and deliver something that will draw listeners closer to God.

You have features from so many talented artists on this project, including Eshon Burgundy, Datin, Xay Hill, DJ Mykael V, Kay Sade, and more – how did you land on your collaborators?

Everybody on this album was either someone I’ve been building with over the years or someone I’ve been itching to work with or wanted to work with again. For example, I have great chemistry with Kay Sade and I’ll take any opportunity I have to share my platform with her because more people need to hear how dope she is. And with Eshon Burgundy, he is someone who was on my bucket list, and he hit me up saying he was down to work so we made it happen.

A number of the features were artists based in Canada – namely Not Klyde, Scribe Music, Legacy, and Gabby Callwood – were you consciously looking to showcase the North?

It was definitely intentional for me to have Canadian representation on there, and many of these artists I’ve known for a while. I also had Canadians on the production side– shout out to Signature Sound and Toronto-based producer Smoke.

Speaking of Toronto, woven through the album are references to your hometown (locals will catch the nod to Freddy’s Kitchen in Mississauga) how important is it to you to rep your city?

Dru Bex

First of all, it’s important because I remember a time when Toronto was not cool. Now that we do have that spotlight on us, I would be remiss not to represent. I’m very proud of where I’m from; having grown up in Toronto and Mississauga, everything that was instilled in me is what I’m putting out there. So I love repping my city and country.

What are you wanting listeners to come away with after they finish the album?

First, for the Christian, I want them to be encouraged in their faith to claim victory over death and sin daily. I hope the non-Christian is inspired to do the same thing.

My goal is for this to be a soundtrack for your faith journey – there is so much good music out there, but is it encouraging listeners to run the race and press towards the mark? That’s my goal. Sometimes I get discouraged, wondering do I even need to do this? But then I hear the Holy Spirit saying I carved you out to be an encourager. Hopefully, that’s what you leave with.

Can you give any insights into what’s coming next?

I have some songs that may see the light of day eventually, and I have a lot of creative ideas, but I’m kind of re-examining my place. My focus was to get this project done, and now I’m waiting to see what doors open and how I might assist other up-and-coming artists. So basically I’ve finished this mission and I’m waiting on new instructions.

SVV IS AVAILABLE NOW ON ALL PLATFORMS.