Coming in Hot

Why are Kim Kardashian, Will Smith, & Thousands More Sharing ‘Coming In Hot’ by Andy Mineo & Lecrae on TikTok & Instagram Reels?

“Coming in Hot” by Andy Mineo and Lecrae is going crazy on TikTok and Instagram Reels right now. The song dropped in 2018 and was on the Reach Records Summer Eighteen Playlist.

“Crazy how much utility the song has. Grateful it keeps growing legs and connecting me to new people,” Mineo told Rapzilla. “I think Kim Kardashian charges $1 million+ to post a product or song. That’s how much influence she has. So it feels like a free million dollars worth of promotion.”

In 2019 the song first gained a surge of popularity in 2019 after Will Smith shared it on his account. In his first post ever, special effects wizard and video content creator, Caleb Natale is seen scrolling through photos of Smith on his phone while “Coming In Hot,” plays in the background.

Suddenly Smith is plucked from the screen and into reality. Dazed and confused, he glances around stating, “I guess I’m on TikTok now. That was weird.”

Watch Will Smith Below:

Who is Caleb Natale?

Caleb Natale is a very talented graphic effects artist who used to work with Reach Records on promo and marketing making crazy videos. He went viral on Vine (remember that?) several times over. While still a student at Liberty University, he began working with Mineo in 2015.

Since then he has worked with Ty Brasel, KB, and a host of others. Here are highlights:

Caleb himself has nearly two million followers on TikTok right now. His influence on the app and that first viral clip with Will Smith helped kicked start the momentum of the song which exploded in 2021.

Now, arguably one of the most famous people in the world, Kim Kardashian shared the clip on her IG Reel. That prompted the below post by Mineo.


View this post on Instagram


A post shared by Saint Andrew (@andymineo)

Last week the numbers started going crazy and it’s continuing to climb.


View this post on Instagram


A post shared by Saint Andrew (@andymineo)

Reach Records SVP Marcus Hollinger shot over a few notes on the achievements of Reach’s marketing and digital teams concerning this track’s crazy surge.

“As of today, the song has been trending at #2 on Instagram Reels for a month and has over 130K+ uses on IG Reels. The song was already on track to go gold this year, so Andy responded to the virality of the song by posting this storytime video about the song that also announces a gold plaque giveaway to the best UGC video. In the last three weeks, the song has been used by Jordyn Woods, Kristen Bell, Common, and more.

Why the song was made:


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A post shared by Saint Andrew (@andymineo)

Other facts about the song according to Hollinger:

  • [Coming in Hot] Has sold over 415K units with no radio or major backing.
  • Was used on Will Smith’s inaugural TikTok post to kick-off his TikTok presence.
  • Was selected by Steph Curry as the theme song to his life.
  • Has been used by Lebron James and the Steelers across social media.

Other notable sync placements:

  • NFC Offense Video (Super Bowl and Pro Bowl Video)
  • 创造营2020 (CHUANG2020) (Chinese Girl Band Competition)
  • ESPN PROMO – BOXING x 3 Faceboook
  • Vs On Watch (Stephen Vs. The Game)
  • PALM Smart Phone x Steph Curry Video
  • ESPN MLB Promo
  • Fox Sports Promo

The song has garnered plenty of momentum and its catchiness, along with the incoming spring/summer heat may just carry this song for the foreseeable future.

See the TikTok feed of “Coming in Hot” here.

Justin Sarachik

Written by Justin Sarachik

Justin is the Editor-in-Chief of He has been a journalist for over a decade and has written or edited for Relevant, Christian Post, BREATHEcast, CCM, Broken Records Magazine, & more. He also likes to work with indie artists to develop their brands & marketing strategies. Catch him interviewing artists on Survival of the Artist Podcast.

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