Approaching the stage of the 9Quota Awards show in 2018, Miles Minnick had no idea what was in store for him on stage.

“In the middle of my performance, the song cuts off. Mind you, I’m towards the end, the songs were good the entire night, but in the middle of my song, it cuts off.”

Instead of interrupting his performance, Minnick started freestyling. As he did, God birthed Minnick’s Christian Rap career.

“A chorus came out of me that I never performed in my life, and the whole theatre event went crazy. I then turned that into a song and it launched my Christian Rap career, which is the catalyst for where I am now,” Minnick said. “The chorus goes, ‘devil wanna run up on me it’s bad, devil wanna run up on me it’s bad, God on my side, God is my dad, and the devil wanna run up on me it’s bad’.”

Miles Minnick

Background

Miles has evolved as an artist since his breakout single “It’s Baad!” He’s released multiple singles, each with music videos since 2018, each growing his fan base. He also became a 2020 Rapzilla Freshman.

“Now me being in a freshmen class and seeing who came before me, is like wow. I need to hold the same position as the people I looked up to,” Minnick said.

So Minnick has pursued his Christian Rap career with everything he could. Before becoming a believer, Minnick was a Bay Area secular street rapper.

“I was affiliated with some of the biggest rappers in the Bay Area,” he said.

Now he uses all his skills he developed back then for his career now. Minnick’s focus has been on releasing singles with some form of visual content.

“We live in a social media age and everybody wants to see, they want to see you, they want to see something with the visual. With me, I never just want to release a song and say, ‘ok I dropped a song’. I want to do everything I can to make this song as big as possible, which includes the visual aspect.”

Becoming Full-Time

His strategy has worked for him, as he is now a full-time artist despite his relatively low streaming numbers. He has is loyal fans and show bookings to thank for that.

Building his fanbase included multiple strategies for Minnick. Firstly, Minnick said he came out as his authentic-self and has stayed that way.

“Bay Area sounding music is not popular everywhere. People see it as outdated or say, ‘Oh I don’t like that. I like trap music’. I came out the gate who I am, and I think that appeals to people. People can tell I’m not reaching, trying to be something I’m not.”

Creating content alongside his music also has built his loyal fanbase, Minnick said, especially giving fans a look into the mind behind songs.

“With every release, I let the fans get to know me. You can look at my Instagram to see how I released ‘Pluto’. I walked the fans through the journey. I learned this from Chad Horton: storytelling marketing. Your fans come along with you on the journey and they take ownership of it.”

Along with giving them a narrative to follow, Minnick also has given his fanbase a name: Glo Nation, named after his single “Glo.” The song and movement were inspired by the movie The Last Dragon featuring Bruce Lee.

“For me, the message of Glo is, it doesn’t matter what you can do, what talent you have, or what you don’t have,” he said. “It’s about what God put inside of you.”

So Miles Minnick is going to keep doing what he’s been doing. With singles and a project lined up for this summer, Minnick is going to keep listening to God, sticking to his tactics, and impacting whoever he can.

“To the Christian Rap community, to all the rappers and artists, keep going. Chase quality. Strive to impact rather than impress. Do everything with intention. Don’t just put out music; make it deeper than music, and the music will grow legs and move on its own.”

Make sure to look out for more 2020 Rapzilla Freshmen articles! Check out our previous Freshmen article on Thomas Iannucci here.