Spotify for Artists just launched a new feature called the Artist Fundraising Pick. Instead of artists highlighting a song, playlist, etc on their profile as an Artist’s Pick, they can now direct listeners to a fundraising destination.

Now that revenue for most artists is solely reliant on streaming, this provides a welcome addition to a profile. Artists can choose to add a link to Cash App, GoFundMe, and PayPal.me right now.

“We’re particularly excited about our partnership with Cash App, as they’ve generously established a $1 million relief effort for artists during these challenging times,” reads a Spotify press notice. “Spotify for Artists users that submit their “$cashtag” username as their Artist Fundraising Pick — and secure at least one contribution of any size through Spotify — will receive an extra $100 in their account from Cash App, until a collective total of $1 million has been contributed. This effort is available to artists in the US & UK, but Spotify listeners located all over the world can still make contributions via Cash App.”

There is also an option for artists to fundraise for an initiative connected to helping those most impacted in the music industry. “Artists can select any of the verified organizations participating in the Spotify COVID-19 Music Relief project.”

See best practices here.

Christian rap artist Adriel Cruz posted a video on his Instagram that demonstrated how a fan can donate. It’s the second slide.

l