GAWVI is set to ruffle some feathers with his third full-length album, Heathen which set to release on April 10, 2020. The EDM / Hip hop artist who pushes boundaries in music, push against the Christian culture in hopes to deconstruct unhealthy cultural norms.
“Heathen is the album I feel most confident and true to myself especially with all the confusion going on in the world,” said GAWVI in a press release. “With this record, I wanted to say, ‘Hey world, I’ve been labeled as a heathen, not because I am a sinner or a bad person, but because I went against the ‘Christian culture mold’.”
He continued, “Heathen actually means Ethnos in Greek, which stands for ethnicity and it also means gentiles. When it is used in the Bible, it is described as a person who was not Jewish or someone with a different cultural background. So it got me thinking, how did this word get lost in translation? And I realized, this is what happens to us as humans. In the beginning God designed us to be who we are meant to be, yet we let labels influence us and shape our identity. So I want to embrace the word ‘heathen’ and do something different from the Christian culture, and let people know that it is okay to live outside of the norm. When someone says to me ‘what you are doing is not normal’, my response is ‘thank you’.”
Focusing on his personal growth, GAWVI wants to connect with his listeners through authenticity and transparency. With Heathen, GAWVI was inspired by the letters to the Apostle Paul, and the collection of 17 songs nudge Christian listeners to examine how standards of acceptability may be limiting new voices from communicating God’s grace to a world in need of a home. On this new project GAWVI positions himself as the voice of an outsider, the least of these … the Heathen.
The album features numerous collaborations including Israel Houghton, fellow labelmate Trip Lee, Aklesso, Wordsplayed, Daramola, Wxlf, Parris Chariz & Tommy Royale.