Are Christian Rap ONLY Producers a Dying Breed? Spechouse Thinks So
Back in the summer, Rapzilla posted an article about the state of Christian Rap from a 2019 Elevation Conference panel. Derek Minor, Spechouse, and Chad Horton discussed that the genre needs fewer artists and more music businessmen and women.
In the panel, however, the state of Christian Rap producers never came up. In a later interview, Spechouse said that, overall, CHH producers come and go with very few staying dedicated to the genre.
“Here’s the hard part: most people are not CHH producers because most people who are successful CHH producers produce everything,” Spechouse said.
Types of CHH Producers
There are many producers who cater to both CHH and secular artists that still have their main roots in CHH. The duo Wes Writer and Mashell Leroy, who have written songs for Tony Tillman and Flame, also write songs for secular artists. Supaman produces for anybody but gives discounts to CHH artists.
“It’s dismal,” Spechouse said.
There have been other CHH producers, but they have moved on in their careers. Beam, who is the son of Papa San, used to be strictly CHH until he gained broader success. Reach Records’ artist Gawvi used to be only a producer until he signed with Reach as an artist. While he still produces, Gawvi cannot produce for any other artist outside of Reach Records since he is an in-house producer.
The True Purpose of Producers
An important distinction to make with all these producers is that beat creation is not where these artists gain their money and fame, Spechouse said. Producers primarily work on making artists’ songs better. Beats are just a small fraction of their work and income, Spechouse explained, since there are so many accessible beats with little cost.
“Producers are still working fine because we never made our money off of beats,” he said. “We make beats, but we make our money off of making artists’ better, telling them how to record vocals, [and] telling them how to arrange their hooks.”
Artists in the higher levels of the music industry always take their songs to producers. They want a set of ears that know how to improve the music. This process, Spechouse explained, is post-production.
“The most popular people in music you don’t know what they do but you know their names, that is what they do. So Quincy Jones, Clive Davis, even Dr. Dre, those people.” Spechouse said. “Yeah, they can make a beat, but what they really do is that the song goes to them to decide what it’s going to be and how to make it better.”