Has Yeezy Officially Jumped over Jumpman?
Has Yeezy officially jumped over Jumpman? The debate continues. But is this really a debate? The times are changing and so is the culture surrounding the latest fashion footwear. Before we dive in let’s take a look at the history.
Hold up, I ain’t trying to stunt, man. But the Yeezys jumped over the Jumpman. – Kanye West
In 1984-1985 Michael Jordan wore his signature Jordan 1 “banned” for which he was fined $5,000 for not following the NBA footwear colorway policy.
In 2009 Kanye West became the first non-athelete to release a full-collaboration project with Nike. The project released two editions included the “Air Yeezy” (2009) and “Air Yeezy II” (2012-2014). Nike refused royalties to Kanye and he responded by signing a deal with Adidas. Soon after, the “Yeezy Boost 750” was released.
For the last 34 years, the reign of Jumpman has not been questioned until recently. According to Complex, they refer to this longstanding success as the “Rinse and Repeat Cycle.” Is this really the case? We have seen an increase in collabs with Jordan brand including the recent Off-White with Virgil Abloh, Cactus Jack with Travis Scott & Levis. Yes, us OG sneakerheads may see our beloved colorways sit on the shelves occasionally but that is not a defining factor of who is more successful.
The truth of the matter is both companies are innovative and rapidly growing. Jumpman alone brings in over three times the amount of revenue the Ye’s brand does. Ye’s main focus is scarcity. So maybe one shoe sells better than the other. Let’s go back to this statement “Yeezy’s jumped over the Jumpman.” According to Complex, this statement was made since his “Yeezy 750 Grey” out-sold the Air Jordan 4 “Military Blue”.
We all know some of Jumpman’s beloved colorways. The Air Jordan 4 “Military Blue” is not on that list. So lets fast forward quick. Who is having a better 2018? Fiscally Jumpman is continuing his reign. With a slow decline in some recent models, Kanye has announced two large restocks of the Yeezy 350 “Cream” & Yeezy 700 “Wave Runner” in hopes of catching up to the GOAT.
Is this debatable? What are your thoughts?
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