Instagram was on fire this week announcing a couple of new features for artists and retailers. This new feature is going to make Spotify and Instagram users happy.

We talked a little about in-app purchases over hereWednesday they announced that they will now allow artists to add Spotify links directly to Instagram Stories.

Artists are always trying to find ways to better engage their audience. In recent years, Instagram Stories has been a great tool to do that

In the last couple of years, the Instagram “Stories” feature has dominated. Ever since its release they’ve focused on adding more robust options to the feature.

I would even argue that Stories has become more critical to Instagram’s continued growth than the main app.

If you’re unfamiliar with how Instagram Stories work, check out this quick tutorial I put together for the day job. It explains how the tool works and why it’s something to consider using if you’re trying to engage your audience.

How Spotify Sharing works with Instagram Stories

Here’s what they had to say:

“Previously, the only way for non-verified Instagram users to share Spotify content was to post a screenshot of the music you were listening to. With this update, we’re adding an Instagram Stories option to the share menu for playlists, albums, tracks, and artists.

To post something, just open the share menu in the Spotify app and click “Instagram Stories.” That’ll open to a page with your content’s artwork in IG, where you can add captions, stickers, and any other bells and whistles. When you’re done, click Post to Story. Once it’s up, your fans and followers can click the Play on Spotify link in the upper left corner to listen to the Spotify app.”

You can check out more about this here but needless to say, this could be a game changer for artist/fan interaction.