On the night that NBC’s Caught on Camera with Nick Cannon spotlighted Rapzilla Freshman Dwayne Reed for his viral music video “Welcome to the 4th Grade”, the teacher launched a line of merchandise to raise money to buy books for inner-city students.

“Our mission is to excite, equip, and educate learners everywhere,” Reed’s new Native Supply website says.

“It’s no secret that our education system is missing a few pieces. No single person can take all the blame for where we are, but every person has the responsibility to help make things right. Partnering with Mr. Reed and GoTeacher! means that you are excited about positively shaping our children, and ultimately, our future. Help us put the right pieces back into education. Proceeds from each shirt sale will go toward the purchase of new and fascinating books for inner city students.”

Watch Reed’s spot on Caught on Camera with Nick Cannon with about 4:15 left in the show below, and purchase his GoTeacher! gear at dwaynereed.native.supply.