Video: Derek Minor – You Know It
Nashville rapper, producer and Reflection Music Group head Derek Minor released his music video for “You Know It” on Tuesday. The song is the first single from Minor’s sixth album, Reflection, out on Oct. 14.
Minor has some fun in his music video. He shows off his acting chops as he takes on various characters. He impersonates an animated Donald Trump riling up a church congregation and recreates Birdman’s infamous two-minute Breakfast Club interview in which the Cash Money Records head orders the morning show hosts to “Put some respek on my name.” Minor also portrays a curly wig-wearing basketball player, party clown, among other comical personas.
In the clip directed by Will Thomas, Minor’s rapidly changing image is controlled by a child using an app. The visual is the backdrop to the song about rejecting societal pressures to fit in as Minor raps, “I can only be me.”
“People feel like they can control you and recreate who you are,” Minor explains. “In the video, one minute I’m a basketball player, another minute, I’m Donald Trump, a preacher, Birdman, and a clown. While it’s happening, I realize there is this kid with this app that’s controlling me. Eventually, I get the iPad, and break it, and I just become myself. I’m not going to let people create their own version of me. I’d rather be myself.”
Minor’s Reflection album includes features with BJ the Chicago Kid and Chrisette Michele. In July, Minor released the 1014 EP and the song and video “Free” that addressed the police killings of Black males.
Minor’s 2015 album Empire debuted at No. 54 on the Billboard 200 and No. 17 on the Digital Albums charts.