Before Game 1 of the 2016 NBA Finals on Thursday, watch The Ambassador, Phanatik, Tonic and T.R.U.-L.I.F.E. of The Cross Movement take the court in their music video for “When I Flow (It’s Gospel)”, track No. 2 of its 2003 release, Holy Culture.
Cross Movement changed the Christian hip-hop game in the late 1990’s and early 2000’s by pioneering and popularizing lyrical theology, which prominent artists like Lecrae, FLAME and Shai Linne later embraced.
Buy Holy Culture, Cross Movement’s fourth studio album, on iTunes.