Json spoke to Rapzilla at SXSW and addressed the media’s perception of Ferguson and different cities that have had major civil unrest.

“The way you impact Ferguson is you impact the city…not just trying to meet spiritual needs but meeting physical and practical needs,” he explained.

Json believes in impacting one person at a time and letting that trickle down to everyone else.

Watch the interview below:

Json also believes he can make an impact in Christian hip-hop by attending events such as SXSW. It gives artists the chance to learn and be around artists.

By attending SXSW, artists can leave with a better vision of who they are and how to affect the outside world with their music.

Watch the interview below: