Emcee Applejaxx spoke to Rapzilla at SXSW where he spoke about the state of Christian hip-hop and even how it’s marketed.
“One of the things that I don’t particularly like is the idea that we have to minimize the message of Jesus in order to reach the masses,” he said. “The message of Christ should never be diminished just because you want to reach the masses.”
Applejaxx said that when he gave a Harvard speech, he was introduced as a Christian rapper. At first, he didn’t know what to think of it but then liked the opportunity to be labeled that.
He feels Christian hip-hop is in a great place because now artists have built a great platform to build for themselves.
Watch the interview below:
Applejaxx thinks conferences such as Flavor Fest and SXSW are great tools for Christian rappers to learn how to be Christian rappers.
He wants to teach the next generation on how to be Christ followers and do music.
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He also believes Christian rap artists are still figuring out how to market and brand themselves as artists.
“Since I came from a different movement, I sort of had to break down my brand and rebuild it.”
Applejaxx thinks his burden is to reintroduce himself and teach people how to market.
Watch the whole interview:
