A couple of days ago, I posted about Reach Records updating its mission statement. However, I only showed the facts and didn’t express my opinion, which caused quite a stir.

There was a science behind the “madness,” but because the outcry was so loud against Rapzilla and the persecution of Reach was so extreme, I just couldn’t wait for the rest of the plan we had and concluded that we needed to show our heart and be transparent.

Watch Lavoisier interview Chad Horton and I, the co-owners of Rapzilla, about what happened.

Shout out to Lavoisier for doing this. Follow him on Twitter at @lavoisier_gthu.