Alert312, a Chicago-based hip-hop group which in July separated from Humble Beast Records, released a new music video on Friday for the lead single off of its upcoming sophomore LP.

The single, titled “The Upside Eternal,” also marks Alert312’s first release on its new label, HiFi Native, “a creative label dedicated to the highest fidelity art and live experiences,” according to its official website.

Follow @Alert312 on Twitter.

Buy “The Upside Eternal” on iTunes.