Under Armour sues Christian clothing company Armor & Glory for trademark infringement
Christian clothing company Armor & Glory has sold less than $100,000 in merchandise since 2013, which is 0.003 percent of Under Armour’s sales last year, but the Washington Post reported that the size difference hasn’t stopped UA from suing for trademark infringement.
“It’s trademark bullying at its finest,” Armor & Glory founder Terrance Jackson said. “I’m the little kid in the group, and they’re trying to kick dirt on my new shoes … When God gave this [name] to me, I never thought once about those guys. We don’t even spell it like them.”
Under Armour’s attorneys want the Maryland-based Armor & Glory to destroy its products, surrender its domain name plus any profits and pay UA’s attorney’s fees including damages of $100,000 or more, the Post reported. They claim Armor & Glory “is likely to cause confusion, mistake and deception” between the two companies, as well as “dilute the distinctiveness” and “further damage and irreparably injure” Under Armour’s brand.
Armor & Glory also hosts youth football camps, which Under Armour targeted in the lawsuit. Attorneys wrote that the events were too similar to its own, the Post reported.
“We’re babies, man. We’re in the infant stage,” Jackson said. “It’s about building a movement to celebrate the power of God. It’s not even a big financial thing right now, it’s about winning the souls.”
Jackson explained that the Ephesians 6:11 inspired his company’s name: “Put on the whole armor of God, that you may be able to stand against the schemes of the devil.”
Under Armour has also sued other companies with “Armor” in its name: Body Armor (sports drink), Salt Armour (fishing apparel) and Ass Armor (snowboarding shorts).
— Devin Turner (@DevinTurner_) August 20, 2015