SXSW Video Interview: S1 tells story behind Lecrae’s song ‘Welcome to America’

At SXSW 2015, asked platinum-selling producer S1 about the story behind producing Lecrae’s song “Welcome to America,” who he thinks is the most underrated producer in Christian hip hop and to share some tips for young producers.

This is Part 3 of Rapzilla’s interview with S1. In Part 1, he talked about how he navigates working in mainstream hip hop as a Christian. In Part 2, he tells how he landed with Kanye West’s production label Very GOOD Beats.


Written by David Daniels

David Daniels is a columnist at and the managing editor of He has been published at Desiring God, The Gospel Coalition, Christianity Today, CCM Magazine, Bleacher Report, The Washington Times and HipHopDX.

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