BKB (Big Knockout Boxing) is a new version that launched in 2014 of the old sport, and Andy Mineo’s song “You Can’t Stop Me” received placement on a recent BKB commercial that aired on ESPN.

“You Can’t Stop Me,” track No. 2 of Mineo’s 2014 EP Never Land, was also selected as the Showtime cable network’s title track for its 2015 boxing season. Alex Medina and Gawvi produced the song.

This commercial shows some of the differences between BKB and traditional boxing, which are designed to create more knockouts.

Watch the official music video for “You Can’t Stop Me” here.