Reconcile signs joint venture production deal with Track or Die
Houston-based, Christian hip-hop artist Reconcile announced on Tuesday that he signed a joint venture production deal with Track or Die (TOD), the independent music production label launched by Street Symphony.
Reconcile will continue to lead Frontline Movement, an independent record label that also includes Corey Paul. The deal involves Track or Die executive producing Reconcile’s upcoming projects, as well as serving as his A&R.
“I definitely feel like [Reconcile’s] brand and his movement needs to remain Frontline because those are the guys that are out there in the communities, and that’s the heart and soul behind his music,” Street Symphony said.
Street Symphony had previously served as Reach Records’ A&R from Feb. 2012 to Feb. 2014. He has won Grammy Awards for Best Gospel Album and Best Contemporary Christian Song/Performance for overseeing Lecrae’s Gravity and co-producing “Messengers,” respectively.
Street Symphony, who met Lecrae when they both attended Middle Tennessee State, introduced Lecrae to Don Cannon, Big K.R.I.T., David Banner and Tasha Stoute, the publicist who pitched Lecrae to the 2011 BET Cypher, after they reunited in Atlanta. Since leaving Reach, he started TOD and signed producers 808XEliTE and D.O. Speaks, the duo which produced Reconcile’s TOD debut single “Plottin.”
“[TOD] has had a lot of success working with big names in hip hop, such as 2Chainz, Meek Mill, Yo Gotti, Travis Scott, Ludacris and more you’ll be hearing in the future,” Street Symphony said. “I still felt a void to be doing something in music that I felt was impacting,” which he why — even though he stressed TOD is not a Christian production label — he sought to sign a Christian hip-hop artist.
“Christian hip hop continuously just had the same song over and over again,” Street Symphony said. “I felt like there was a lot of mimicking Reach Records’ artists, or a lot of the guys were just running in the same lane … but I felt like Reconcile had something different — not just from a branding, marketing perspective, but when I found out where his day job was, how he [counsels juvenile delinquents] and about the whole Frontline movement, that was something that I wanted to be a part of.”
Reconcile actually met Street Symphony through Lecrae at South by Southwest 2012, not long after Street Symphony had started to work for Reach. Street Symphony looks forward to introducing Reconcile to his business network as well. He also plans to pitch Reconcile to larger labels in the future, as he maintains creative control.
“Lecrae’s definitely blazed some trails, man, and definitely left the door open for some [rappers] like me to come through and share my two cents,” Reconcile said.