Prepare To Be Humbled

What do you get when you take a collective of artists and attach the terms record label, hip-hop crew, support system and blend them together in a complimentary mission goal? Humble beast.
In this day in age where most are concerned with brushing the dirt off their shoulders, Humble Beast’s goal is wash the dirt off your feet. The conventional structure of a music industry powerhouse is a thing of the past. Humble Beast openly embraces the outlets that technology permits but hope to give back the character, honesty, and warmth that the digital age has squashed. How? Humility. They aim to put the music in the hands or ears of the listener for FREE. In a culture that has survived for so long on ego and falsehood, transparency is now the key. The consumers and fans of today feel that the product has been cheapened and overdone. Without sacrificing the quality and representation of the art, Humble beast wants to help level the scales that have been wrongfully tipped.

Comprised of five initial artists, each pulling their own weight to accomplish this mission, they are taking humble approach in offering music for free. Confident in their gifts and abilities and understanding they are no better than the next man, they hope to profess, relate and share their view on life and the existence we live in and to do it well. Each artist has had their respective past nurturing and perfecting their craft from across the United States (Arizona, Ohio, Portland and Los Angeles). Operating with a homebase in Portland, OR, their sound will reflect all that each member brings to the table. By handling all aspects (music creation, writing, recording, beat-making, artwork, promotions and post-production) they want the final piece that the listener holds to be the best it can be, all presented in a “beastly” manner.

The goal is to be beastly in delivery and humble in approach. When a listener comes to a Humble beast show, they see it as an opportunity to engage them past the performance. When they step off the stage, they plan to embrace the opportunity to meet people, connect, and develop relationships. Down the road when somebody says to them “I like this song! Who is it?” they want them to be able to say in all honesty “A good friend”.

Humble beast artists have collaborated or shared the stage with the likes of: Anticon, KRS-One, Brother Ali, Mars Ill, Aceyalone, Boot Camp Click, Grayskul, Visionaries, and more.

Artist Roster:
Odd Thomas


Theory Hazit

Citizen Aim


Chad Horton

Written by Chad Horton

Chad Horton has been in the music business since 2000 with a focus on digital distribution, streaming, playlisting, and social media marketing. Chad is currently a Partnership Producer at working with clients such as Blizzard Entertainment, Google Pixel, and more. Chad also owns and operates Originally from Northern California, Chad became a San Diego resident in 2004 where he currently resides with his wife and children.

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