Will The Movement Stop?

Is there any original thought left? Or are we left to comb over similarities until we find all creativity to be ripped off from someone else? One might ask these questions in light of the latest music video comparison that has some fans saying Future and Drake’s, “Life is Good” copied NF’s, “When I Grow Up.” Both videos show the musicians doing an array of everyday jobs in their previous life. NF’s video shows him on a garbage truck and working at a drive-thru fast food restaurant. Future and Drake’s videos portray these same jobs plus more.  To me there are two […]

Sometimes the best tracks of the year are not always the best to dance to within Christian rap, there are far too many exceptions that prove the rule. In 2019, Groups such as Kinjaz and the Exiles grooved to nearly every Reach Records banger, from Gawvi & WHATUPRG’s infectious “Glory” to Lecrae, John Givez, & Zaytoven’s “California Dreamin.” Yet there was still a lot that was overlooked. Check out last year’s choreography article! Without further ado, here are 10 tracks from last year that are worthy of their own choreography. 2020 already looks promising but don’t let these ones pass […]

Theo Blue released his music video for “The Same” on Martin Luther King Day. He had A LOT to say  about his experiences as an African American in the societal divide and class system of the U.S. Read Below: “Then don’t give them a reason to escalate,” the thought in my head as I listened to a colleague complain about yet another encounter with the authorities. I didn’t say anything in response to him. I simply let the conversation end. As I left, I turned to my wife and recalled a time when two cops stopped me for half of […]

With Reach Records’ most recent acquisition of Hulvey, the label is continuing to build a strong team that can lead them into the future. Since the signing of GAWVI in 2016, Reach has signed at least one new artist every year. As a result, the label has built the most robust iteration of their roster yet, with limitless potential for growth. No artist at Reach Records sounds too similar, each bringing a unique voice to both solo outings and collaborations. Additionally, Reach has diversified in both sound and culture, with multiple categories of music represented. Whether it be boom-bap, gospel, […]

The Brazilian Christian RAP scene goes through a moment of reformulation, after a period running outside the religious music scene (CCM). The loss of space over the years happened gradually due to the lack of support from the churches, investments, disinterest, market vision, and commitment on the part of the artists. But there were those who continued walking almost alone trying to reach those outside the church, following the example of Lecrae, Andy Mineo, Social Club, and NF. Some managed to blow the bubble. Rapper Kivitz was one of those who successfully transitioned between CHH and secular RAP. There were […]