Willie Will’s first music video off his debut Beatmart Recordings album, Reflection, premieres online on www.Beatmart.com from May 9 until its world broadcast premiere on Gospel Music Channel on May 26. Reflection (Provident-Integrity Distribution/SONY BMG) will be in stores June 5, 2007.

In addition to the “Shine” music video, Beatmart is set to release a Willie Will devotional video series titled The Reflection Devotionals featuring fourteen episodes, one for each track on the upcoming album. The award-winning northwest rapper will be sharing his heart and the biblical inspirations behind each track in an effort to strengthen the effectiveness and reach of his ministry.

‘“Shine” is a mandate to God’s people to fulfill the mission that he’s given us; to be a light to the world,” says Willie Will. “I wrote this to somewhat eradicate the notion that each individual has to ‘save’ the world for God. If they’d just be a light to those that are around them, God would be pleased.”

The Seattle, Washington local developed a following in the northwest with three solo releases, demonstrated by the five awards he took home from the 2006 Northwest Music Awards for Best Single, Best Album, Best Collaboration, Best Video, and 2006 Northwest Pioneer.

Beatmart Recordings A&R and producer Todd Collins says Willie Will brings a unique blend of hood life reality mixed with the heart of a soldier to the diverse roster of the premier Christian hip-hop label. “I believe Reflection is set to gain the same widespread appeal and reception of Soul P. and Pettidee’s latest creations, The Premiere and Thug Love.”

Click here to watch the “Shine” video from May 9 NOON ET: www.Beatmart.com