“The basic concept is, a lot of the times people wait until some big event or big thing to happen to say, ‘Hey I need a change’…everyday is that day that you can make a change,” said White.
The emcee just wanted to rebrand himself and present a new “sonic” approach to his music.
Watch the interview below:
White revealed he’ll be releasing a full project in the Fall, and one of the producers is Tone Jones.
“I’m going to pretty much be telling my story, giving people who I am beyond the music,” he shared.
Watch the the interview below: