They personally did not cameo. Instead, each rapper was depicted by three oversized masks.
“I started the idea to build these masks to represent or to give a message about artists who have, in their pride, tried to liken themselves to God or to a god,” J. Monty told Rapzilla. “I think that’s a very dangerous concept, simply because we’ve seen in it scripture before. The person who embodied that concept is the number one enemy of the kingdom of God, and his number one sin was trying to be like God, trying to become God in Heaven, trying to take God’s place. And because of his pride and rebellion, he got kicked out of Heaven.”
Jay Z has called himself “Hova” for years. Kanye West titled his sixth studio album Yeezus in 2013. Christians have called the monikers, which display on the shirts of those who wear Jay Z and Kanye West’s masks in the music video, blasphemous. The shirt of the person who wears Lil Wayne’s mask reads “Not Human,” a reference to his eighth studio album, I Am Not a Human Being.
“[Satan] was a musician when he was in Heaven,” J. Monty said. “We see that concept in Ezekiel 28 and Isaiah 14. Those scriptures speak allegorically about the king of Tyre, but if you really read into them and study them exegetically, you find that scripture is speaking of Satan as he was in Heaven, so I find it very, very alarming that we have artists/musicians on Earth living out the exact same concept.
“The idea for me to have these masks created was to warn these artists and to help open up the eyes of the followers because, mind you, it’s not just the artists who are in danger. It’s the people who follow the artists who are in danger.
“We see that concept in Revelation 12, when Satan was kicked out of Heaven, one third of the angels were kicked out with him. We can draw the conclusion that Satan was so manipulative that he actually convinced one third of these extraterrestrial beings to leave a place of glory and follow him to this hellhole called Earth. If he was deceptive enough to convince them to leave Heaven to come here, how much more could he convince regular human beings to leave Earth and follow him to a lower place of separation from God?”
J. Monty, a Rapzilla Freshman 15 member, said the music video is two years in the making. He had actually finished an entire song about this concept alone, having it mixed three times by three different engineers, but it took so long for the independent artist to pay for the masks and get them in his possession that some of the song content became outdated. He scrapped the track, and instead implemented the concept into “100 Bars, Pt. 3,” track No. 4 of his album which drops on Friday, Second Born.