Armond WakeUp – The Hold music video

Hip-Hop artist Armond Wakeup just dropped a music video for his song “The Hold” off of his 40 Days EP.

“‘The Hold’ is a special record for me because it captures a question that God consistently asks me…’what are you holding onto?’ It could be a mindset, a person, a fear, anything. And we build these walls with ways that we think and cement them with how we feel. We think those things keep hurt and pain out, and they do. But they also keep any sort of healing and restoration from getting in,” Armond explained. “This is the first time I’ve directed and edited a music video, so this was new. Often when I create, I see what I wanna hear, so bringing this to life was an amazing experience. Shout out every photographer, videographer, and director because they have an eye from God. It’s incredible.”

Justin Sarachik
Justin Sarachik
Justin is the Editor-in-Chief of Rapzilla.com. He has been a journalist for over a decade and has written or edited for Relevant, Christian Post, BREATHEcast, CCM, Broken Records Magazine, & more. He's written over 10,000 articles, done over 1,000 interviews, and is in post-production for documentaries on Danny "D-Boy" Rodriguez & Mario "Machete" Perez. He's the project manager of the upcoming video game Run the Court and of the media brand Crimefaces. Justin likes to work with indie artists to develop their brands & marketing strategies. Catch him interviewing artists on Survival of the Artist Podcast & creating videos on his social media channels.
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