ESPN gave Lecrae a high profile feature as they enlisted him to do the intro song for SportsCenter’s Coast-to-Coast show.

The beat was produced by GAWVI and the track has been heavily promoted by ESPN and its various accounts.

SportsCenter anchor, Cari Champion, pinned it to the top of her Twitter.

ESPN Music posted as well:

In the last year, ESPN has used Christian hip-hip on their platforms at least five times. Lecrae made an NBA Finals Playlist, Christon Gray rapped an NBA Finals recap on Vocal Point, Steph Curry was shown popping three pointers to Christon Gray, Dee-1 made the anthem for ESPN’s new website, and Rawsrvnt’s song “Game Changer” was used on First Take.